Tag Archives: Big Oil
Banking on one another: Can the crowd save itself from the banks?
January 26, 2012… the stage is set for the shift in thinking that may enable this change. And we know that big things can happen when people tap the power of the crowd.
Of course, if it all collapses, we can always fall back on a system of barter. Which will be good for plumbers and carpenters, but not so good for us at Microtask (you try bartering microtasks in exchange for a cheeseburger at 1am).
Food52: a recipe for crowdsourcing success?
January 23, 2012… may (understandably) start to feel the site doesn’t “belong” to them.
Food52 clearly has big ambitions. This year the company began a (no doubt very lucrative) partnership with US health food giant Whole Foods. They have also just launched a Holiday Cookbook iPad app. It’s still early days but, for now, Food52 seems to have cornered the market in “cooking social”.
Confidence tricks: can crowdsourcing keep our feet on the ground?
January 18, 2012… misplaced confidence can go beyond slapstick, with devastating consequences. The Deepwater Horizon oil spill and the continued resistance to tackling climate change are arguably two such examples.
Don’t worry, I know what I’m doing
But what makes us overconfident in our judgments? And what keeps those with valuable knowledge in the background? Research from social psychologists Justin Kruger and David Dunning may explain why we get it wrong so often.
Their experiments revealed …
2011: the year the future became history?
December 24, 2011… last few days Red Herring announced that Microtask has won its Global Top 100 award. We have big shoes to fill: other winners include Google, Skype, Baidu, Salesforce, YouTube and eBay.
We are equally proud of the success of Digitalkoot, our joint project with the National Library of Finland. To date almost 100,000 volunteers have donated over 280,000 minutes of time and completed nearly 6 million tasks. With their help (yes, and some assistance from a lot of moles) we were a …
Flop Idol: another crowdsourcing contest site gets Minted
December 5, 2011… as readers of this blog know, Minted is by no means the first contest crowdsourcing site to net big investments. Proud solvers of the world’s hardest problems Kaggle, recently netted $11m. Another $3m has just gone to Design Crowd.
If these numbers are raising your eyebrows, then you’re not alone. Whether such sites are just a passing fad, more indicative of a tech bubble than a new, sustainable business-model, only time will tell. Either way, I don’t think anyone at Minted will …
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