Tag Archives: Coke


Madmen join the game

Posted on March 20, 2010 by Ville Miettinen

… in. However, they still had potential to irritate gamers, perhaps even more so than confronting Coke aficionados with indomitable Pepsi branding. After all, politics is right up there with religion when it comes to eliciting a strong reaction — be it positive or negative.

This means that the gaming industry has to tread very carefully to avoid alienating its customers and ruining its brands. Currently to most game players, Sonic is just a hedgehog, albeit one that functions at …

Tags: Coke EA Sports games GDC GDC2010 In-game advertising MMO obama Pepsi Sarah Palin

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