Tag Archives: EA Sports


Madmen join the game

Posted on March 20, 2010 by Ville Miettinen

… to help a Republican in their quest to collect magic rings? I think not!

The official word from EA sports, whose games carried the Obama advertising, was that they approach political advertising like a television station does. It makes it sound like they’ve been airing political content for years. But you can bet that the extra media attention the leading-edge nature of this new subject matter generated made the decision just that little bit easier.

EA Sports no doubt would have …

Tags: Coke EA Sports games GDC GDC2010 In-game advertising MMO obama Pepsi Sarah Palin

, , , , , , , , , | 1 Comment

For Devoted Fans, a Click is as Good as a Clap

Posted on December 22, 2009 by Santtu Parikka

… punching the air with their fist, as an exponent of hair metal pumped out tunes at the local sports-arena-turned-music-venue. Those into the visual arts could don a beige turtle neck jumper, make their way to the local art gallery, and spend time appreciating a rendition of some dogs playing poker. Whether one tuned into the radio, rented a movie or bought a print, if you wanted to enjoy an artist’s work you had to support them in some way.

In the digital age, where high speed …

, , , | 2 Comments