Tag Archives: In-game advertising
Madmen join the game
March 20, 2010… game. In which case, you’ll have to take my word for the fact that just as in the real world, advertising is now pervasive in the virtual world of video games. While I’m not that avid a gamer anymore (I’ve spent the last 15 years in the games industry, and – like dealers of non-virtual drugs – I don’t get high on my own supply), my annual pilgrimage to the Game Developers Conference in San Francisco the other week was an eye opener. I spent two days at the Social & Online …
Tags: Coke EA Sports games GDC GDC2010 In-game advertising MMO obama Pepsi Sarah Palin
Coke, EA Sports, games, GDC, GDC2010, In-game advertising, MMO, obama, Pepsi, Sarah Palin | 1 CommentPlay the game of life
April 21, 2010… a reward offer (such as taking part in a survey).
Reward offers, which are usually created for advertising or focus testing purposes, are conflicting with the game developer’s interest because of the way they detract from the main experience.
Getting the farmers back to work
In a previous post I described how a little bit of game design could make even a repetitive job more interesting. Let’s now consider the opposite case: how can we integrate tasks into games and create a …
Games at the museum: Mia Ridge interview
October 12, 2011 Share Culture heritage technologist Mia Ridge is a champion of crowdsourced museum gaming. Mia has worked as a developer for several world-class museums and is now writing her PhD on crowdsourcing digital heritage. She describes games as the “participation engine” of crowdsourcing.
Taking time out from her busy speaking schedule , Mia told us how and why museums …
Heather Chaplin: gamification’s worst nightmare?
August 4, 2011Share This year has been huge for gamification. Barely a day passes without another story about it in the media, with its champions enjoying so much exposure to the spotlight they had suntans long before summer. We were no exception. Here on the blog we’ve already covered the topic from several angles: sometimes with unashamed enthusiasm (for example here , here and here …
crowd, crowdsourcing, game design, game mechanics, games, Gamification, jane mcgonigal, microwork, new york times, Non-game, Video game, videogame | Leave a commentRookie or real player? The rise of Seth Priebatsch
June 22, 2011Share He’s 22, he wears a lot of orange and he wants to build a game layer on top of the world. I’m talking, of course, about Seth Priebatsch. Founder and “chief ninja” of location-based gaming service SCVNGR , Priebatsch is the media’s favorite gamification geek. Back in March he gave a popular SXSW keynote speech and since then the blogs, articles and TV spots …
crowd, crowdsourcing, distributed work, foursquare, game mechanics, Groupon, LivingSocial, microtask, microwork, san francisco, SCVNGR, Seth Priebatsch, SXSW | Leave a comment← Older posts
