Tag Archives: Nine Inch Nails


The Same Old Song?

Posted on December 8, 2009 by Tommaso De Benetti

… friends through social networks. Trent Reznor, connectivity evangelist and the mastermind behind Nine Inch Nails, recently gave away hundreds of GB of video material to fans, giving them the chance to freely edit and re-submit it. This idea built on an earlier experiment called the Ghosts Film Festival. This “festival” was a competition he created encouraging fans to create their own home-made video clips, using music from the Nine Inch Nails Ghosts I-IV album as the soundtrack. In …

Tags: BPI crowdsourcing Geoff Taylor music industry Napster Nine Inch Nails Trent Reznor

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How to build a unicorn-fan relationship with distributed work

Posted on September 23, 2010 by Tommaso De Benetti

… crowdsourcing abound in the music world. As we mentioned in a previous post, both Radiohead and Nine Inch Nails have pioneered this collaboration between artists and their fans.

Continuing this experimentation, Radiohead have recently released a free-to-download video of an entire concert made from “crowdshot footage”. This followed the release by Nine Inch Nails of a free HD version of the band’s tour Lights in the Sky , also made from “distributed filming”.

Star Wars …

Tags: artist-fan relationship crowdsourcing crowdsourcing platform distributed work fanbase fandom fanmade nin Nine Inch Nails Radiohead unicorns

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