Tag Archives: reward
Crime-sourcing: the dark side of the crowd
October 20, 2011… kind of have to admire the criminals’ grasp of game motivation theory, if not their choice of “reward”.
The sheer range of crime-sourcing plots is jaw-dropping: from Twitter organized flash robs to shady Mafia-type gangs who recruit virtual mules to launder money and receive stolen goods. Then there are cyber-crimes where the crowd actively participates, like the notorious LulzSec group’s “hacking hotline” which got people to vote on who the group’s next hacking victim …
Ancient Lives: crowdsourcing makes history (but will it last?)
September 1, 2011… and lack of any real feedback system. Aside from the satisfaction of helping out, the only reward for transcribing a scroll is (wait for it)… another scroll to transcribe. In my (admittedly biased) opinion, a few game-mechanics – for example some structured levels and rankings – could give volunteers the extra motivation to spend longer on the site, and return later for more.
Crowdsourced research is fast becoming a popular academic tool (it’s quick, cheap and doesn’t …
The secrets of Digitalkoot: Lessons learned crowdsourcing data entry to 50,000 people (for free)
June 16, 2011… of microtasks (typing is not the only thing we can do, of course); improve gameplay mechanics and reward mechanisms working side by side with professionals (or figure out in which contexts the game interface undermines efficiency instead of increasing it).
One thing that is apparent from the long list above, is that we here at Microtask will not be running out of tasks any time soon.
Gaming the system: how rewards affect performance
April 28, 2011… if it’s multiplayer, you get the added buzz of annihilating friends and family).
While such reward systems seem straightforward, the rationale behind them can be incredibly complicated. Should rewards be physical or emotional? Intrinsic or extrinsic? Predictable level-ups or unpredictable Easter eggs? With the rapid spread of gamification into business, developing reward systems that entice people to play is becoming an important industry.
It’s not about the money
Common sense …
Too cool to play: the gamification backlash
April 11, 2011… games are hugely complex, multi-layered virtual realities. Gamified apps are often just primitive reward-systems with flashing scores and badges. But what if designers stopped sniping from the sidelines and instead helped to “level-up” gamification?
In a recent Google Tech Talk designer and self-confessed “grumpy German scholar” Sebastian Deterding outlines how he believes companies could “gamify better”. His presentation really stands out from the general gamification …
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