Winds of change: can crowdsourcing help solve environmental problems?

December 8th, 2011 by

microtask_winds_of_changeAs regular readers of this blog will know, we here at Microtask are pretty enthusiastic when it comes to crowdsourcing initiatives that have the power to make the world a better place.

This time last year, we wrote a blog about some crowdsourcing projects designed to improve our understanding of environmental issues, including climate change. Basically, while there were some good projects, we felt that the crowd had a lot more to offer. One year later, has much changed?

I can feel it coming, in the air tonight
If you’re a user of crowdsourcing weather apps Weathermob or Weddar you’ll know that the weather in the northern hemisphere has been a little weird lately.

These location-based apps basically allow people to report on their local weather conditions (a service which is incredibly useful for those people out there who really want to know what the weather outside is like, but can’t be bothered looking out the window). Needless to say, although complaining about the weather is fun, it’s hard to imagine a more pointless use of crowd-power.

Time for a cool change?
Thankfully, the Guardian has come up with something similar, but potentially a lot more useful. It has asked people to report anything unusual about the environment in their area. From spring Coral Bells flowering in Dorset in the UK, to mosquitoes outstaying their welcome (is a mosquito ever welcome?) in Berlin, the results were compiled to create an interactive map of meteorological weirdness.

Of course the Guardian’s research has its shortcomings too. Claims can’t be verified, meaning hoaxsters (or those people who can’t be bothered looking out the window) could potentially skew the data. But if we assume that no one wants to sabotage the experiment with false sightings of wild primroses (which seems unlikely), the information collected should create a useful record for climate scientists. It won’t save the world, but it’s a step in the right direction.

Our (always biased) view is that much like the sun’s rays and the force of the wind, the power of the crowd is likely to be increasingly important in efforts to preserve our environment. But, just like alternative sources of energy, harnessing it so that it delivers reliable, useful results, can be difficult. We need some more ambitious ideas.

If you know of any crowdsourcing projects succeeding (or failing) to help the environment, please join the discussion below.


  • http://twitter.com/Catarino Catarino™

    Hi Ville, I’m Catarino and I’m a founder at Weddar.

    The main reason fro why we have done Weddar is quite the opposite you mention being “pointless”. My goal was to know how real people say how the weather feel in the places I WANT to go. 

    You have to give some to get some. :)

    Is not about complaining, is about helping.

  • http://twitter.com/Catarino Catarino™

    That is why I always found the term Crowdsourcing wrong. 

    Crowds complain, Communities help.


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