Author Archives: Ida Hakola
About Ida HakolaIda is looking at the web world from the content point of view. Her past involves journalism, multitasking between different media and a lot of traveling. Being the founding partner and CEO of the start-up content agency Vapa Media has brought a whole lot of content in Ida’s life.
February 16, 2011
“The best way to avoid disappointment is to lower your expectations.” Brand perception is big business. Many reputation consultants, digital boutiques and ad agencies are paid to improve the opinions, mental pictures and expectations people form of a brand as they get to know it. While it is quite straightforward to measure how sales are [...]Advertising agency, brand, business, crowd, crowdsourcing, crowdsourcing platform, distributed work, microtask, poll, Web content | 2 Comments
January 6, 2011
Tommaso: Ida, would you like to write a blog post for us, sharing your ideas on crowdsourcing? Ida: Sure, sounds good! I already have a few thoughts… Two weeks later. The first idea that pops into my head is a text written like a ninth grade “creative essay”. You know, the one where you write [...]Content Management, crowd, crowdsourcing, crowdsourcing platform, distributed work, Dmitry Glukhovsky, Idea, Metro 2033, Microsoft, Site Management, Web Applications, Web content | 1 Comment