Author Archives: Tommaso De Benetti

About Tommaso De Benetti

Tommaso is a young and dynamic lover of media and communications. Spending most of his time discussing the industries of games and media, he also runs a popular podcast in Italian and an awesome digital magazine. For Microtask he carries out market and use case research, as well as information exchange.

It’s finally here. But does it live up to expectations?

Posted on by Tommaso De Benetti

On Wednesday last week, after two years of increasingly feverish rumors and speculation, the wait was finally over. All over the world, people stopped what they were doing and tuned in to find out whether it could possibly live up to the hype. The answer, my friends, is an emphatic “yes.” Slim enough to fit [...]

, , | Leave a comment

Summer Blockbuster, in cinemas now: The Document Processing Knight Rises

Posted on by Tommaso De Benetti

As regular readers of this blog know, there is nothing we like more than discussing strange and new types of crowdsourcing. From weird music-related experiments to the incidence of expressions such as “I need to” during the Mad Men era, we try to keep you informed with what is going on across our industry. Every [...]

, , , , , , , , , | Leave a comment

Crowdfunding donations: Is giving me your money a good idea?

Posted on by Tommaso De Benetti

When people ask me “What’s your dream holiday?” I usually lie to them. I say some exotic holiday destination that makes me sound normal. I don’t say space or the moon or the bottom of the sea, because I’m nervous it might make me sound like a dreamer or full of myself. Which I am [...]

, , , , , , , , , | Leave a comment

7 degrees of failure: Is the power of the crowd overrated?

Posted on by Tommaso De Benetti

As anyone who has ever wandered the aisles of an airport bookstore knows, the world today is a flat and shrinking global village (with a long tail), where everyone is friends with Kevin Bacon. Those of us who spend our time immersed in the hyper-connected world that crowdsourcing inhabits find this all very plausible. But [...]

, , , , , , , , , , | 2 Comments

Crowdopolis 2012

Posted on by Tommaso De Benetti

What are you planning to do on July 19th? “Sit on a beach sipping a mojito” may be your answer, but it is wrong. What we really want to hear is “I’m attending Crowdopolis 2012 in Los Angeles”. See? It wasn’t that hard (and conferences are better for your skin). Quick recap: that day, our [...]

, , , | 1 Comment