Tag Archives: Agriculture


Down on MyFarm: gamification goes rural

Posted on by Ville Miettinen

… round the blogosphere so fast it must be true). Encouraged by the sudden popularity of virtual agriculture, the owners of the Wimpole Estate, Cambridgeshire, UK have decided to let the web 2.0 generation have a go for real.

The idea behind MyFarm is simple: invite an online crowd of 10,000 users to run a real farm for a year. Organizers hope the project will “reconnect people with where their food comes from.” Members of the MyFarm community will discuss and vote on every aspect …

Tags: Agriculture Cambridgeshire crowd crowdsourcing distributed work Facebook Farmer Farmville microwork san francisco

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Some work is born digital: from gold farmers to game masters

Posted on by Vili Lehdonvirta

… the penetration of ICT (information and communication technology) into everyday life.

Digital agriculture and other shady bits

Perhaps the most extreme example of born-digital work is gold farming : harvesting valuable assets inside a massively-multiplayer online game and selling them for real money. A similar service is powerleveling, which involves charging a fee for playing another player’s character, so that the character gains experience points. Another is boosting, which …

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