Tag Archives: Business Services

From fiction to fact: interview with Esa Nikkilä

Posted on by Safia Bhutta

… Finally, what is your favorite book?

In the past few years I’ve been forced to read a lot of business books about innovation, start-ups, management and marketing etc. But really, that ain’t my kind of literature at all. It’s hard to name one favorite book, but if I had to I’d say Nineteen Eighty-Four by George Orwell. Of course, in the near future my favorite book is going to be Pirunmeri – the novel by the people of Finland

Tags: business Business Services crowd crowdsourcing George Orwell Imogen Heap microtask microwork Otto Maja Talkoot


Online brands: Everything you expected?

Posted on by Ida Hakola

… best way to avoid disappointment is to lower your expectations.”

Brand perception is big business. Many reputation consultants, digital boutiques and ad agencies are paid to improve the opinions, mental pictures and expectations people form of a brand as they get to know it. While it is quite straightforward to measure how sales are impacted after hiring one of these companies, how their efforts actually affect people’s perception of a brand is more difficult to quantify. This …

Tags: Advertising agency brand business crowd crowdsourcing crowdsourcing platform distributed work microtask poll Web content


AudioDraft: for a better sounding business

Posted on by Tommaso De Benetti

… Here at Microtask we really believe crowdsourcing works. Ever since we started as a business, we’ve not only worked to develop our own company vision, but also tried to reach out, engage with and promote the services of our friends and competitors. Why? Because we believe the more active businesses in the crowdsourcing ecosystem are, the more the ecosystem will grow and flourish.

From our T-shirt design competition with 99 designs, to micro-work experiments on other …


The business of business cards

Posted on by Tommaso De Benetti

… it is not souvenirs stretching my suitcase pockets as I board the plane, but hundreds of business cards. While this isn’t problematic in the same way that illicit elephant tusks are, it does cause a headache nonetheless.

It is an issue I’m sure nearly every office is familiar with: how do you file these contacts in a meaningful way, allowing for both flexibility in the way data are structured and in how they can be accessed by your team?

Don’t start me up

The problem is …

Tags: business cards contacts crowdsourcing filing microtask


From millions of tasks to thousands of jobs: Bringing digital work to the developing world

Posted on by Vili Lehdonvirta

… in the world has probably benefited in some way from the unprecedented access to knowledge and services brought about by the digital revolution. But producing the knowledge banks and services has so far been a predominately rich-country business. The world’s poorest countries have generally not been able to participate in the production side of the digital economy and share in its rewards. This is changing, however, and an initiative lead by the World Bank’s infoDev program is helping …

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