Tag Archives: business

Online brands: Everything you expected?

Posted on by Ida Hakola

… best way to avoid disappointment is to lower your expectations.”

Brand perception is big business. Many reputation consultants, digital boutiques and ad agencies are paid to improve the opinions, mental pictures and expectations people form of a brand as they get to know it. While it is quite straightforward to measure how sales are impacted after hiring one of these companies, how their efforts actually affect people’s perception of a brand is more difficult to quantify. This …

Tags: Advertising agency brand business crowd crowdsourcing crowdsourcing platform distributed work microtask poll Web content


Smartsheet: the deadliest app in town?

Posted on by Ville Miettinen

… is always impressive, it’s software that’s made PCs popular, and made money. In the 1980s, the business world only became interested in the cutting edge Apple II once killer app VisiCalc – the first graphical spreadsheet – came along. The internet was a tiny network, populated by a handful of nerdy academics, until web browsers, email and search engines got the world seriously online.

So, the million (or more likely several billion) dollar question is: what will be the killer app …

Tags: Amazon Mechanical Turk business crowd Crowdflower crowdsourcing crowdsourcing platform distributed work human Mechanical Turk Smartsheet VisiCalc Yelp

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Crowdsourcing: amateur and proud

Posted on by Ville Miettinen

… thinks so. In his recent book Crowdsourcing: Why the power of the crowd is driving the future of business, Howe devotes a whole chapter to the valuable role played by amateurs through history. Looking back nearly 400 years, he discusses how the “gentleman scientists” of the 17th century collaborated, by mail, to form a major scientific institution – the Royal Society (or the invisible college as it was quaintly known).

Virtually the whole concept of crowdsourcing depends on …

Tags: crowd crowdsourcing crowdsourcing platform Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business distributed work English language innocentive jeff howe Jimmy Wales Larry Sanger Oxford English Dictionary Royal Society


AudioDraft: for a better sounding business

Posted on by Tommaso De Benetti

… Here at Microtask we really believe crowdsourcing works. Ever since we started as a business, we’ve not only worked to develop our own company vision, but also tried to reach out, engage with and promote the services of our friends and competitors. Why? Because we believe the more active businesses in the crowdsourcing ecosystem are, the more the ecosystem will grow and flourish.

From our T-shirt design competition with 99 designs, to micro-work experiments on other …


Play the game of life

Posted on by Tommaso De Benetti

… acceptance and importance, as discussed in an earlier post. Nonetheless, figuring out innovative business models which will encourage contributions from players who are reluctant to open their wallets is something that companies developing multiplayer or social games should consider as soon as they sit around a table to discuss a new project.

Charles Darwin reputedly said that “it is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to …

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