Tag Archives: Cambridgeshire

Down on MyFarm: gamification goes rural

Posted on by Ville Miettinen

… Encouraged by the sudden popularity of virtual agriculture, the owners of the Wimpole Estate, Cambridgeshire, UK have decided to let the web 2.0 generation have a go for real.

The idea behind MyFarm is simple: invite an online crowd of 10,000 users to run a real farm for a year. Organizers hope the project will “reconnect people with where their food comes from.” Members of the MyFarm community will discuss and vote on every aspect of farming life: what to grow, what to breed, …

Tags: Agriculture Cambridgeshire crowd crowdsourcing distributed work Facebook Farmer Farmville microwork san francisco

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