Tag Archives: Doritos


Hey! You! Get off my crowd: is crowdsourcing becoming a meaningless buzzword?

Posted on by Ville Miettinen

… actually happened (I promise I don’t mean in the actual football). Several sponsors, including Doritos and Chevrolet, held online ‘crowdsourcing’ contests giving entrants the chance to see their home-made ads in the coveted half-time slot, rubbing shoulders with Clint Eastwood (selling cars in an ultra-patriotic Chrysler ad ), Matthew Broderick (selling cars by squeezing out the last drops of nostalgia from his cheeky Ferris Bueller grin), and Kim Kardashian (doing something that …

Tags: business Clint Eastwood crowd crowdsourcing Doritos Kim Kardashian Matthew Broderick microwork Super Bowl United States

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