Tag Archives: EA Sports
Madmen join the game
March 20, 2010… to help a Republican in their quest to collect magic rings? I think not!
The official word from EA sports, whose games carried the Obama advertising, was that they approach political advertising like a television station does. It makes it sound like they’ve been airing political content for years. But you can bet that the extra media attention the leading-edge nature of this new subject matter generated made the decision just that little bit easier.
EA Sports no doubt would have …
Tags: Coke EA Sports games GDC GDC2010 In-game advertising MMO obama Pepsi Sarah Palin
Coke, EA Sports, games, GDC, GDC2010, In-game advertising, MMO, obama, Pepsi, Sarah Palin | 1 CommentWhen stupid beats smart: the power of collective ignorance
March 21, 2012… more discussion. In statistics, this is known as the recognition heuristic. Unlike the standard sports-movie plot, where a plucky underdog takes down the arrogant champion, in real life it’s usually the richest, most famous names that win.
Ignorant and proud?
Herzog and Hertwig have named the effect ‘the ignorance of crowds,’ but what do their findings mean for the crowdsourcing industry? Firstly, it’s important to note that the ignorance of crowds effect only applies to …
For Devoted Fans, a Click is as Good as a Clap
December 22, 2009… punching the air with their fist, as an exponent of hair metal pumped out tunes at the local sports-arena-turned-music-venue. Those into the visual arts could don a beige turtle neck jumper, make their way to the local art gallery, and spend time appreciating a rendition of some dogs playing poker. Whether one tuned into the radio, rented a movie or bought a print, if you wanted to enjoy an artist’s work you had to support them in some way.
In the digital age, where high speed …
