Tag Archives: Farmville

Down on MyFarm: gamification goes rural

Posted on by Ville Miettinen

… and the unlikely overseer of real-life gaming venture: MyFarm.

Back to the land

In the US, FarmVille players now apparently outnumber real famers 60:1 (that’s one of those statistics that goes round the blogosphere so fast it must be true). Encouraged by the sudden popularity of virtual agriculture, the owners of the Wimpole Estate, Cambridgeshire, UK have decided to let the web 2.0 generation have a go for real.

The idea behind MyFarm is simple: invite an online crowd of …

Tags: Agriculture Cambridgeshire crowd crowdsourcing distributed work Facebook Farmer Farmville microwork san francisco

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Play the game of life

Posted on by Tommaso De Benetti

… number of people involved in virtual war pales in comparison with the number of virtual farmers. Farmville, a Facebook application where people grow crops and sell them at market, has a staggering 82m users, equivalent to more than 1% of the world’s population. If last year’s trends continued, one day soon there would be more virtual farmers in the world than real farmers.

While there are many different theories for the phenomenal success of Farmville, most relate to the social …

Tags: Boku business model Charles Darwin Farmville MMO Paypal social gaming wow


Breakfast of Champions – Jesse Schell talks about how games will dominate our lives in the future

Posted on by Ville Miettinen

… recent trends in the gaming industry, including the enormous popularity and profitability of Farmville, Club Penguin, Webkinz, MafiaWars, Guitar Hero and consoles such as the Wii and Wii Fit. Driving the success of these games are what he calls “psychological tricks”, but also a common sense of realism. In a modern world surrounded by fake experiences, he argues that these games appeal to our hunger for authentic experience.

Schell then notes how almost every company …

Tags: Carnegie Mellon University Club Penguin DICE Farmville Guitar Hero iPhone Jesse Schell MafiaWars Webkinz weight watchers Wii Wii Fit

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Death 2.0: Crowdsourcing the rest of your (after)life

Posted on by Tommaso De Benetti

Years before Twitter and Farmville took over our lives, philosophers were worried that computers were changing the nature of human existence. (Yes, I watched The Matrix again on the weekend.) With the rise of social media, this idea has now gone a step further: can computers change what it means to be dead?

A few weeks ago, while watching TED videos to escape the scorching Italian sun (it’s a tough life, I know), I …


Too cool to play: the gamification backlash

Posted on by Ville Miettinen

… other words, it takes more than points and a leader-board to turn a banking website into the next Farmville.

Master class

It’s easy to see why game designers look down on gamification. Modern console games are hugely complex, multi-layered virtual realities. Gamified apps are often just primitive reward-systems with flashing scores and badges. But what if designers stopped sniping from the sidelines and instead helped to “level-up” gamification?

In a recent Google Tech Talk …