Tag Archives: Gamification


Too cool to play: the gamification backlash

Posted on by Ville Miettinen

… are instinctively suspicious of stuff that gets too big, too fast. Two years ago the term “gamification” barely existed, now it’s everywhere. There are gamification books, startups and even a dedicated gamification summit. With so much hype, backlash is inevitable.

Missing the points?

Here at Microtask we’re “out and proud” gaming fans. We play games, we write about games, we make games. However, being a mature and friendly organization, we realize that sometimes …

Tags: crowd crowdsourcing game game design game mechanics gamesourcing Gamification Gamify iPhone Margaret Robertson microwork Video Games

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Heather Chaplin: gamification’s worst nightmare?

Posted on by Tommaso De Benetti

This year has been huge for gamification. Barely a day passes without another story about it in the media, with its champions enjoying so much exposure to the spotlight they had suntans long before summer. We were no exception. Here on the blog we’ve already covered the topic from several angles: sometimes with unashamed enthusiasm (for example here, here and here ) and sometimes discussing the deep, intellectual …

Tags: crowd crowdsourcing game design game mechanics games Gamification jane mcgonigal microwork new york times Non-game Video game videogame

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Down on MyFarm: gamification goes rural

Posted on by Ville Miettinen

Picture the pioneers of gamification. Trend-leaders, people who are prepared to really “get their hands dirty” promoting online engagement. Who do you see? A fast-talking baby-faced Princeton drop-out ? A well-groomed San Francisco game-developer ? A good old-fashioned geek’s geek ? Or how about a middle-aged English farmer ? Okay, the clue is in the title. Farmer Richard Morris is the proud manager of 1200 …

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2011: a crowded year

Posted on by Tommaso De Benetti

… to meet and discuss, we wonder what topics will define crowdsourcing in 2011. Will it be gamification? Microwork? Quality concerns? Wages and legislation? If any of you feel like sharing any suggestions – conventional or unconventional – we are all ears.

Tags: Clickworker crowd Crowdflower crowdsourcing Gamification jeff howe lukas biewald microtask microwork Otto Chrons san francisco Ville Miettinen

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Gaming the system: how rewards affect performance

Posted on by Tommaso De Benetti

… or extrinsic? Predictable level-ups or unpredictable Easter eggs? With the rapid spread of gamification into business, developing reward systems that entice people to play is becoming an important industry.

It’s not about the money

Common sense (and free market economics) suggests that the relationship between productivity and rewards should be simple and linear. Say you pay a worker X dollars in return for Y output. Double the dollars and you’d expect to double the output (2X …

Tags: crowd crowdsourcing eBay game game design game mechanics Gamification Jesse Schell microtask microwork Stack Overflow Wikipedia

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