Tag Archives: Geocaching


7 degrees of failure: Is the power of the crowd overrated?

Posted on by Tommaso De Benetti

… the TAG Challenge is not the only game in town (“phew!” I hear you say). There is also Geocaching, in which participants try to find hidden items using teamwork, GPS and mobile phones. But, like crowdsourcing, this game works a lot better when the object of your search leaves itself open to being found. If I really wanted to hide my Lucky Charms, I’m not going to post their coordinates online and leave them under a bush at the local dog park.

So even today with all our …

Tags: business camera crowdsourcing Geocaching Indian Ocean Johnny Depp Joseph Kony Kevin Bacon London microtask microwork

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