Tag Archives: In-game advertising
March 20, 2010
… game. In which case, you’ll have to take my word for the fact that just as in the real world, advertising is now pervasive in the virtual world of video games. While I’m not that avid a gamer anymore (I’ve spent the last 15 years in the games industry, and – like dealers of non-virtual drugs – I don’t get high on my own supply), my annual pilgrimage to the Game Developers Conference in San Francisco the other week was an eye opener. I spent two days at the Social & Online …
Tags: Coke EA Sports games GDC GDC2010 In-game advertising MMO obama Pepsi Sarah PalinCoke, EA Sports, games, GDC, GDC2010, In-game advertising, MMO, obama, Pepsi, Sarah Palin | 1 Comment
April 11, 2012
For most new ventures, the funding process is the most malignant of the many necessary evils they have to overcome. For months, if not years, they must devote a huge portion of their resources towards one single goal: getting enough cash to carry on operations. When funders are enlightened and things go right, the payback can be huge. But when innovative, good ideas are met …Brian Fargo, crowdfunding, crowdsourcing, Double Fine Productions, Graphic adventure game, Kickstarter, Long Tail, microtask, microwork, monkey island, Ron Gilbert, Tim Schafer | Leave a comment
April 21, 2010
… a reward offer (such as taking part in a survey).
Reward offers, which are usually created for advertising or focus testing purposes, are conflicting with the game developer’s interest because of the way they detract from the main experience.
Getting the farmers back to work
In a previous post I described how a little bit of game design could make even a repetitive job more interesting. Let’s now consider the opposite case: how can we integrate tasks into games and create a …
June 13, 2012
I’d like to start with a confession: when I’m not thinking about crowdsourcing, I’m busy being a huge geek. Not trendy geek chic, unfortunately, but the old fashioned type (a trendsetter maybe?). Read on bearing this in mind.
My main vice is Magic: the Gathering , a role-play card game where players are magically-dueling wizards. The only game pieces are cards which …
October 12, 2011
Culture heritage technologist Mia Ridge is a champion of crowdsourced museum gaming. Mia has worked as a developer for several world-class museums and is now writing her PhD on crowdsourcing digital heritage. She describes games as the “participation engine” of crowdsourcing.
Taking time out from her busy speaking schedule , Mia told us how and why museums should …
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