Tag Archives: In-game advertising
Rookie or real player? The rise of Seth Priebatsch
June 22, 2011Share He’s 22, he wears a lot of orange and he wants to build a game layer on top of the world. I’m talking, of course, about Seth Priebatsch. Founder and “chief ninja” of location-based gaming service SCVNGR , Priebatsch is the media’s favorite gamification geek. Back in March he gave a popular SXSW keynote speech and since then the blogs, articles and TV spots …
crowd, crowdsourcing, distributed work, foursquare, game mechanics, Groupon, LivingSocial, microtask, microwork, san francisco, SCVNGR, Seth Priebatsch, SXSW | Leave a commentGaming the system: how rewards affect performance
April 28, 2011Share Sometimes the simplest things are the hardest to define. Everyone knows what a game is, but agreeing on a definition is another story. Wikipedia’s no-nonsense entry defines a game as: “structured playing, usually undertaken for enjoyment…with goals, challenges, rules and interactions.” Jesse Schell is somewhat more fun, saying it is simply “a problem …
crowd, crowdsourcing, eBay, game, game design, game mechanics, Gamification, Jesse Schell, microtask, microwork, Stack Overflow, Wikipedia | 2 CommentsToo cool to play: the gamification backlash
April 11, 2011 Share In high school life was simple (brutal, but simple): popularity equaled coolness. As my math teacher would say, the relationship had both correlation and dependence (for some reason A marks in statistics class failed to improve my social status).
Post-graduation, the world sometimes seems to work in reverse. Take Apple. In 2000, Mac was the hip, underrated indie-kid of …
Science and the “Nobel” art of gaming
March 31, 2011 Share As regular readers will know, here at Microtask we love a bit of science fun. Back in November we blogged about Foldit , a freely-available online protein-folding game. Foldit players contribute directly to scientific discovery: the more proteins they fold, the closer scientists get to curing diseases like Alzheimer’s and AIDS.
Refusing to be out-innovated by mere …
A ticket to play
March 7, 2011 Share San Francisco is a great place to be a geek. The city is home to hundreds of startups including big names like Twitter, Craigslist and Zynga. Silicon Valley itself is just 50km round the bay.
Every year thousands of tech-seeking tourists cross the Golden Gate Bridge to attend events: the Game Developers Conference, Apple Keynotes, the Web 2.0 Summit – there’s an …
← Older posts Newer posts →
