Tag Archives: Kony


Kony 2012: the crowd to the rescue?

Posted on by Ville Miettinen

… Unless you’re a solitary hermit with no Facebook friends, you’ll have seen the Kony 2012 film, which racked up an astonishing 70m hits in its first week. You may also have heard the criticisms of Invisible Children, the charity behind the film, and read the charity’s response to its critics.

Leaving aside these issues, the nature of the campaign and its enormous viral success are clearly very interesting from a crowdsourcing perspective. Obviously the organizers …

Tags: Africa crowdfunding crowdsourcing Facebook google Invisible Children Joseph Kony Kony Kony 2012 microtask microwork Uganda

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7 degrees of failure: Is the power of the crowd overrated?

Posted on by Tommaso De Benetti

… true is it, really? Is the world a village where anonymity (or avoiding Kevin Bacon and Joseph Kony ) is now impossible?

Last month’s TAG Challenge, suggests we are not there, just yet. The TAG Challenge was a real-life crowdsourced gaming competition in which five “jewel thieves” hid in plain sight in cities around the world. To win, teams had to locate and snap pictures of the suspects by any means they could think of. Using the crowd (through forums, social media and such) was …

Tags: business camera crowdsourcing Geocaching Indian Ocean Johnny Depp Joseph Kony Kevin Bacon London microtask microwork

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