Tag Archives: Margaret Robertson

Too cool to play: the gamification backlash

Posted on by Ville Miettinen

… ( not sure how Grand Theft Auto fits in here ). In contrast gamification, as game developer Margaret Robertson puts it, “tricks people into believing that there’s a simple way to imbue their thing (gym, job, genital health outreach program, etc) with the psychological, emotional and social power of a great game.” In other words, it takes more than points and a leader-board to turn a banking website into the next Farmville.

Master class

It’s easy to see why game …

Tags: crowd crowdsourcing game game design game mechanics gamesourcing Gamification Gamify iPhone Margaret Robertson microwork Video Games