Tag Archives: Mountain Dew

When crowdsourcing goes wrong: Lessons in crowd control

Posted on by Ville Miettinen

… involves a campaign by pizza company Villa Fresh to come up with a new name for apple flavored Mountain Dew. As discussed in a recent Crowdsourcing.org post, the process was hijacked by pranksters from Reddit and 4chan, leaving the online leader-board filled with suggestions like “Gushing Granny” and “Fapple.” This is not an isolated incident. As General Motors once painfully found out, sometimes the crowd acts unpredictably.

The thing is, it’s not hard to see why Villa …

Tags: crowdsourcing Diabetes mellitus Discovery Channel Facebook General Motors microtask microwork Mountain Dew Pepsi Reddit

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Picture this: introducing the Descriptive Camera

Posted on by Ville Miettinen

… file, the Descriptive Camera allows text-searching of photographs. Looking for a picture of a mountain? Just search for mountain. A sunset? Search for sunset. Sounds great so far, but there are limits: how about a picture of your parents? Anonymous Turkers are unlikely to be able to recognize your mother and father, or be familiar with your friends and pets (at least we hope they won’t). Despite this potential limitation, the Descriptive Camera, (which is still in the experimental …

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Google Ngrams: in the beginning was the word search

Posted on by Ville Miettinen

… scholars Erez Lieberman Aiden and Jean-Baptiste Michel decided to try and turn this literary data-mountain into something “useful and accessible”. The result is Google Ngram viewer : a tool that searches and graphs the frequency of words contained in over 5 million books. Basically you type in a word and get back a pretty-yet-educational chart of say religion vs science or drinking habits through the ages. As Aiden and Michel enthusiastically demonstrated in a recent TED talk, …


Google+, Twitter, Facebook: the new capitals of crowdsourcing?

Posted on by Tommaso De Benetti

… for me, Google hasn’t actually released any proper business profiles just yet. In fact, the Mountain View giant is actively deleting profiles of companies, websites and other commercial upstarts trying to get their brands on G+.

Denied the chance to create a wordy strategy document (don’t worry, I’ll get over it), I’ve been road-testing Google’s new social network as a personal user. Like most early adopters, my first impressions have been generally positive. The UI is …

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2011: a crowded year

Posted on by Tommaso De Benetti

… and industry practitioners group Crowdsortium.org. The convention is scheduled for May 19-20 in Mountain “Google” View, California. Given Crowdsortium’s impressive list of members, the event should be a great opportunity for crowdsourcing professionals to meet up and gossip engage in productive discussion. Tickets are on sale to members for $125, so get in touch with Media Director Brittany Lincoln if you wish to attend.


Next up is Europe’s first ever …

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