Tag Archives: Super Bowl

Hey! You! Get off my crowd: is crowdsourcing becoming a meaningless buzzword?

Posted on by Ville Miettinen

… Of course, regardless of what country you live in, one event which you cannot escape is the Super Bowl: that special time of year, when the world comes together to ignore America’s favorite sport. This year we in the crowdsourcing industry were forced to pay attention (but, mercifully, not to the game itself): amongst the usual 60 minutes of incomprehensible rhinoceros-ballet scattered over a four hour broadcast, some 111 million American households were treated to the best the ad …

Tags: business Clint Eastwood crowd crowdsourcing Doritos Kim Kardashian Matthew Broderick microwork Super Bowl United States


Can you crowdsource Christmas?

Posted on by Ville Miettinen

… to wash it all down? Pepsi certainly wins the award for effort. PepsiCo gave up advertising at the Super Bowl last year and, since then, the company’s been running Refresh Everything, a series of crowdsourcing competitions aimed at donating money to community projects.

Meanwhile, patriotically sticking to their stereotype as a nation of beer fanatics, an Australian company has crowdsourced the brown stuff. Brewtopia has designed an “open source”, crowd funded, crowd developed and …

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Trillion Fund: where normal people can invest (and save the world)

Posted on by Matt-Kennedy Good

… people invest. We want normal people to be able to get the satisfaction from investing that the super wealthy get. The equivalent of “Daddy, what did you do in the war?” for our generation might be “Mummy, what did you invest in?”

The early investors in particular will be making it possible for millions more to follow, so we have some special plans for them.

What minimum investment are you aiming for?

Eventually we want to get to $100. The more people that get involved the …

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Can crowdsourcing be used as a tool for evil?

Posted on by Tommaso De Benetti

… got me thinking.

It occurred to me that the Joker from The Dark Knight may be the first ever super-villain to use crowdsourcing for his own nefarious (probably my favorite “evil-doer adjective”) means. I’m talking about when the Joker interrupts regularly-scheduled programming to announce his intent to blow up a hospital unless somebody kills the guy who knows Batman’s identity.

When I first saw this, I remember thinking: this is clever. The Joker’s ultimatum was not your …


Cracking the code: The crowd vs the virus

Posted on by Ville Miettinen

… into one of the darkest corners of international relations. In a world filled with mysterious super-viruses and shadowy government hacking teams, it’s nice to know the crowd’s got your back.

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