Tag Archives: tasks


From millions of tasks to thousands of jobs: Bringing digital work to the developing world

Posted on by Vili Lehdonvirta

… old occupations.

For example, hundreds of thousands of people around the world earn income from tasks like moderating images posted by users to an online community, categorizing products on an e-commerce site, and transcribing digital video clips to make them more searchable. Because these tasks are completely digital, they can be physically carried out anywhere where a computer can be connected to the Internet.

A recent trend is that demand for such digital blue-collar work is satisfied …

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Why making the crowd smart is a no-brainer

Posted on by Tommaso De Benetti

… exercises people perform to give their gray matter a work-out are very close to the kind of micro tasks crowdsourcing platforms could use to help other industries redistribute their workloads. Among others, Brain Training exercises include calculations, quick reading, counting syllables and keeping track of elements on screen: all operations easily transferable to other fields.

As I discussed in another recent post, masking work snippets as mini-games could lead to radically different …

Tags: brain integrate micro nintendo research Ryuta Kawashima tasks training

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2011: the year the future became history?

Posted on by Ville Miettinen

… almost 100,000 volunteers have donated over 280,000 minutes of time and completed nearly 6 million tasks. With their help (yes, and some assistance from a lot of moles) we were a finalist in the DISH (Digital Strategies for Heritage) and Mindtrek Launchpad awards.

Last, and certainly least, 2011 was the year that the (until recently) rather geeky management team at Microtask finally won serious gangsta street cred, by releasing our very own (crowdsourced) animated rap song. We are …

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Games at the museum: Mia Ridge interview

Posted on by Safia Bhutta

… games because they’re a great way to engage audiences. With crowdsourcing, the trick is finding tasks that give you the data you need, while matching the skills and abilities of your audience. Csíkszentmihályi’s concept of flow and the idea of the magic circle are both really useful when thinking about crowdsourced game design in intimidating places like museums. In my research, I found invoking the magic circle and providing simple tasks with immediate feedback often help …

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MOG: the day the music gamified

Posted on by Ville Miettinen

… to MOG and get a full free “tank” of music. As you listen the tank empties. To refuel, you do tasks like “making friend referrals, creating and sharing playlists and exploring MOG”. The more you engage/play with MOG, the more music you get. MOG CEO David Hyman claims that the tank’s “sophisticated game mechanics” should mean that users never have to pay for music.

Master motivators

So, will people who won’t spend $5 per month on music be prepared to spend time …

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